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Observations from ad:tech San Francisco 2012

The ad:tech San Francisco 2012 conference kicked off with a special surprise guest. San Francisco Mayor Ed Lee showed up at the conference and gave the opening welcome remarks to get the party started...

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More observations from ad:tech 2012

After last night's party circuit, attendees may have been tired but they still showed up for more banter about advertising. This morning's opening keynote was "The New Power Brokers: Amazon, Apple,...

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Ad:tech – Pick Your Partners Wisely

In today’s afternoon brand track “Choosing the Right Partners: Search, Social, and Metrics,” Kevin M. Ryan, Motivity Marketing CEO,  moderated a panel with both brands and agency folks: Rhonda Hanson...

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Inspiring Think Tanks from ad:tech San Francisco

Become a Customer Company CMO Michael Lazerow, who sold his Buddy Media to Salesforce last year for $745 million, took the stage wearing a baseball hat and his signature glasses. He said that effective...

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Making Online Video Magic

In this afternoon’s video session “Online Video: How Brands Find Audiences and How Customers Find Brands,” Traction CEO Adam Kleinberg moderated a panel aimed at helping attendees discover how online...

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